WHAT INDUSTRIES NEED SEO THE MOST?

WHAT INDUSTRIES NEED SEO THE MOST?13 min read

what industries need SEO the most

Search Engine Optimization (SEO) is one of the trending topics in marketing. But the actual question is who should use it? What industries need SEO the most? Which companies don’t need an SEO strategy? In general, every company/business needs to have an online presence for increased brand awareness. Industries with heavy competition need advanced SEO. Businesses with lesser competition can instantly see an improvement in results after implementing SEO.

What is Search Engine Optimization (SEO)?

Search Engine Optimization is the practice of increasing the amount of quality organic traffic to your website through organic searches.

Before we dive into the details of Search Engine Optimization, let’s understand why users use Search Engines. There are three major types of search intents:

  • Informational: This is when the user is looking for information or more information on a given topic.

Example– When someone is searching for SEO, he/she wants to know more about SEO and not about agencies who provide SEO services.

  • Navigational: This is when the user is looking for a link to some website or brand.

Example– When someone searches for YouTube on Google, he/she is looking for youtube.com and not about how the YouTube algorithm works.

  • Transactional: This is when the user has the intention of buying some product/service.

Example- When a user is searching for “iPhone 12 price”, he/she is looking for the price with the intention of buying. The user doesn’t want pictures of the iPhone 12.

Now let’s break down the definition of SEO:

  • Quality of traffic: You want to attract visitors interested in your site and buy the products or services you offer. If your website provides information regarding mobile devices and users looking for laptops, come to your website. It’s of no use.
  • Quantity of traffic: Once you have the right people clicking on your website from the search engine results, more traffic is better.
  • Organic Results: It is free traffic. Traffic that you don’t pay for. Ads make up a significant portion of the search engine results.
Interpreting the search results

How does SEO work?

Your perception of a Search engine might be of a website where you visit and type/read out your question/query into the search box. Then Google, Bing, or any other search engine magically answers your question by providing a list of links to web pages matching your query.

It’s true to some extent. But, have you ever wondered how those list of links shows up?

Here’s how it works!

How a search engine works

There are a lot of factors that are involved in a search engine’s algorithm. Here is how a group of experts ranked the importance of all the factors:

Google's ranking factors

We covered the SE(Search Engine) of SEO.

The O is optimization. This is where people who write/post content on their sites think their results will show up on the Search engine results’ first page and get traffic.

The search algorithms(especially Google) are specially designed to list relevant, authoritative pages with good quality content and fulfill the user’s search intentions. Therefore, optimizing your site keeping these factors in mind will help Search engines rank your content higher in the search results.

Why is SEO important?

Now we have a fair idea of what SEO is, let’s look at why SEO is so important in marketing.

People conduct 3.5 billion searches per day on Google, often with transactional/commercial intent to find information about products/services. Search is the primary source of organic traffic for brands/companies, and it helps other marketing channels. Therefore, having greater visibility and higher SERP rankings than your competition can largely affect the search results.

Other than increasing organic traffic to your site, there are other benefits of SEO:

  • Increase brand awareness and visibility
  • Bring in customers to your offline store
  • Increase authority and trust of the brand
  • Better cost-efficiency and marketing Return on Investments
  • Increase social media following/user base
  • Be ahead of competitors in terms of User experience and traffic

To sum it up, SEO helps you build a 360-degree marketing ecosystem. By understanding the needs of your users, you can design better campaigns across your website/social media.

What industries need SEO the most?

Now we know what SEO is all about and how it helps in marketing, let’s look at the industries which could use SEO to improve their results.

Some industries need advanced SEO and digital marketing more so than others. These industries are highly competitive. This means more organizations are competing for the top position.

SEO can be effective for almost every industry, but certain industries can benefit more from SEO than others. And it’s generally industries with lower competition.

Let’s take a look at the industries which need SEO the most.

Professional Services

Your website is the gateway to new customers/traffic. A study published by Bazaarvoice shows that in-store research is highly influenced by Online research. The study showed that:

  • 45 percent of buyers read online reviews before making in-store purchases
  • 56 percent of buyers read reviews before making online purchases

So, Consumers look at your website to view what services you provide and read reviews/testimonials of your products. Social proof is a big thing to build trust among customers.  If your business doesn’t show up in the first few links of google search results, you’ll remain undiscoverable, and brand awareness won’t increase.

Companies providing professional services like accountants, IT consultants, and others will want to bring new customers from their location. Local SEO can help such professionals to reach their target audience more efficiently.

professional services listing on google

Home Renovation/repairs

Home renovation services need local SEO to get more customers/leads. People who want to repair or renovate their homes need these kinds of services. Therefore, they are actively searching for businesses that provide these services in their locality. Companies can target such customers by using local SEO.

If your company doesn’t show up on the first page of Google search results, people won’t find you.

Home renovation services listed on google

Medical services

Physicians, psychologists, dentists, and others in the medical industry also provide local services(mostly their clinics). People search for medical services for a variety of reasons, including health insurance renewal to blood tests. However, most users would like services that are closer to their location for ease and convenience. This is where your company can use local SEO to help people locate you over other competitors.

Users will also get to know the services you provide and how people rate your services from the content on your website.

medical services listed on google

Online businesses

Online businesses such as Online stores, Selling digital marketing services, freelancing, and many more are dependent on their online presence and the organic traffic from search engines. If you want people to find out about your product/services, you to increase your online presence and reach the top results of Google SERPs.

Along with SEO, online businesses should also implement mobile optimization, Social media marketing, and user-generated content(UGC) to uniquely market their products/services.

online business seo

Real Estate Dealers

The real estate industry is relatively competitive. As a result, there is no shortage of real estate agents and brokers in most areas. Because of the level of competition in the real estate industry, SEO strategies are essential. Further, there is a need for local SEO. People are looking for specific types of real estate in different cities, towns, and even localities. Therefore, companies must focus on these factors to reach their target audience effectively.

real estate services seo

Multi-location

Businesses spread across various locations want people to find them easily. Therefore, they need to make sure Google indexes all their website pages. An SEO campaign for each location can help boost their local search rankings.

SEO is essential here; using geo-targeted keywords according to the location/area across a single website can significantly improve the search rankings for each location. And help you stand out from your competition.

Example- If you have retail stores in Brooklyn, Manhattan, and Staten Island.

For every location, you should have keywords like: “best retail stores in Manhattan” And, your pages should be visible on the first page of Google search results to get new customers and increase visibility. 

multi location stores seo

Restaurants and cafes

SEO can significantly improve Restaurant/cafe businesses. People searching for a particular cuisine or dish can easily search on Google and find your Restaurant. An SEO campaign will help your Restaurant rank higher up in the search results and increase visibility. Also, by getting online reviews, you are influencing online visibility.

Most users are looking for restaurants/cafes in their vicinity with high ratings, visible at the top of the search results. Carrying out an SEO campaign will help your business reach those top rankings.

google listing of restaurants for Italian

Lawyers and legal aids who provide legal services can benefit significantly from SEO. Users are usually very picky about who they want to work with from a legal perspective. Therefore, successful Lawyer websites are mostly content-heavy, providing specific answers and additional resources for those who need them. Optimizing content is closely related to SEO. Quality content will help boost website rankings on Google and increase visibility. Therefore, Optimized content along with SEO can significantly improve lead conversions.

legal services seo

Pet Services

Starting from vet clinics to grooming services, the pet industry is huge in many locations. If your business deals in vet services, you need to have an SEO strategy because of the high competition. Therefore, a visually attractive website with top search rankings will increase your brand presence and bring more customers to your store.  

pet services seo

Businesses that don’t need SEO

SEO can be an excellent investment, but most digital marketing techniques require trial and error for testing. If SEO works with industry ‘A’ doesn’t mean it’ll work for all the industries. No one size fits all. And SEO is a long-term strategy that tends to be quite costly.

Now that we have seen which industries can benefit from SEO let’s look at businesses that do not require SEO.

Businesses selling low-profit products

SEO can be an excellent investment, but most digital marketing techniques require trial and error for testing. If SEO works with industry ‘A’ doesn’t mean it’ll work for all the industries. No one size fits all. And SEO is a long-term strategy that tends to be quite costly.

Now that we have seen which industries can benefit from SEO let’s look at businesses that do not require SEO.

Businesses in super saturated, high competition industries

Companies in high competition industries won’t see much of a difference after implementing SEO.  

Let’s say you are providing Medical Insurance in some small part of the town. Unfortunately, other national-level insurance companies have much bigger budgets than your small company with few agents and offices. Therefore, there will be too much competition if you compete on a National Level.

However, if you narrow down your target audience to some specific locality, you are more likely to see improvements after using SEO.

KEY TAKEAWAYS

These are some of the industries that can significantly benefit from SEO. In addition to other digital marketing techniques such as social media marketing, email marketing, blog writing, listing your business in Google My Business, SEO can help your business grow beyond your online competitors.

Using market research along with Search Engine Optimization can significantly enhance your business’s online presence. Market research will help:

  • Find more relevant keywords for your business
  • Know your target audience to provide content/services according to tot their needs
  • Give you an advantage over your competitors
  • Help you generate high-quality content
what industries need SEO the most infographic

Frequently Asked Questions(FAQs)

What is Local SEO?

Local SEO is any strategy that is associated with a specific region. For instance, if a small restaurant or any other service-based company wants to increase its online presence, it doesn’t need to worry about its visibility in other countries. Rather the focus is on raising awareness in the local area and generate new leads to their store.

Do all businesses need SEO?

In general, every company/business needs to have an online presence for increased brand awareness. Industries with heavy competition need advanced SEO. Businesses with lesser competition can instantly see an improvement in results after implementing SEO.

Who need SEO the most?

Industries with heavy competition need advanced SEO. Businesses with lesser competition can instantly see an improvement in results after implementing SEO.

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