Author: Souro Chowdhury

Is SEO really worth it in 2021?

Of course, it is! Everyone knows the importance of ranking on Google’s first page. But the main question is, is it worth paying for SEO services. Any business owner or business professional should consider the pros and cons of Search Engine Optimization. SEO has evolved tremendously and now requires more effort than just having great…
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Advantages and Disadvantages of SEO

As your business grows, you will understand the importance of having an online presence and ranking first on Google search results. This is where Search Engine Optimization(SEO) comes in. So now you start asking yourself, “Do I really need to invest in SEO?”. Before making a clear decision, it’s essential to consider the pros and…
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WHAT INDUSTRIES NEED SEO THE MOST?

Search Engine Optimization (SEO) is one of the trending topics in marketing. But the actual question is who should use it? What industries need SEO the most? Which companies don’t need an SEO strategy? In general, every company/business needs to have an online presence for increased brand awareness. Industries with heavy competition need advanced SEO.…
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Sensory Marketing Starbucks: The secret of the largest coffee chain

Starbucks uses sensory marketing to stay on top of coffeehouse chains. The smell of fresh coffee in every Starbucks store attracts customers. They ensure the aroma is potent enough to elicit a sensory reaction from its customers. They even stopped serving breakfast with eggs and cheese sandwiches because that would alter the smell of fresh…
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Undifferentiated Marketing-Everything you need to know

Undifferentiated marketing, usually known as mass marketing, is when a firm ignores unique segment differences to focus on the entire audience with a single offering. It enables firms to reach out to more consumers for less money while also improving brand recognition. What is Undifferentiated Marketing? Let’s think of the market as one big pizza.…
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Market Research: Why it’s the base of any successful campaign

A business won’t go far just based on the idea itself. The idea is of no use when you don’t know how to implement it in real life. The driving force of successful marketing campaigns is market research. Knowing your audience, competitors, and biggest threats and opportunities are some of the basic factors you need…
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Emotional Appeal in Marketing

No matter how many machines get invented, humans will always be emotional beings. Emotions have a strong influence on our decision-making process. Emotions are a part of social life, but they play a crucial role in marketing products. Evoking strong emotions through advertisements can be one of the most powerful marketing strategies. Learn to use…
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Finding The Right Product For Your Customers

Products are the things people need, which helps them in doing things in a better way. Seth Godin is stating the fact that we need to prioritize our customers’ needs. Products are essential in all businesses, but we need to match the products with our customers’ needs. Our customers are important to us. So don’t…
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Marketing mistakes made by big companies

Marketing is one of the crucial facets of any business, and blunders should be avoided at all costs. If you don’t successfully market your brand, you will lose money, and the business will fail. So, marketing is a crucial part of every business. One of the major marketing mistakes is, thinking of marketing as tools,…
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